Use Clear Categories and Subcategories
Organize your products logically by grouping them into clear categories and subcategories. This helps customers find what they need and also makes it easier for search engines to understand your site structure.
Add Breadcrumbs
Breadcrumbs help users navigate your store and also provide search engines with an additional way to crawl your site. Shopify has built-in support for breadcrumbs, which improves both usability and SEO.
Minimize Click Depth
Products should be accessible within three clicks from the homepage. This minimizes click depth and improves user experience. Ensure that all important pages are no more than a few clicks away from the main page.
Utilize a Search Bar
A prominent search bar enhances navigation, especially for customers looking for specific products. Use Shopify’s search feature or third-party apps to provide search suggestions and filters to aid discovery.
Conclusion
Improving your store's navigation not only aids customers in finding products but also helps search engines rank your store better. Make navigation improvements a key part of your SEO strategy.